Over the years, Tolu has built and launched over 20 brands such as Budweiser, Flying Fish, Hero , Trophy, Pampers, Always, Ariel, Club, Oral B, Gillette, Safeguard, Club, BetaMalt, Corona, Stella Artois, Nutrl, Mikes lemonade and more translating to huge revenue growth in million $s across companies.
Some of the highlights of her journey.
1. First Nigerian appointed as a Senior Director at Labatt Breweries Canada, in 175 years. Delivered on programs that grew share and led trade strategies for the once in a life time Ontario alchohol retail landscape changes.
2. Shortlist at Cannes Lions with Trophy Stout #Reclaim DNA campaign. (First for a Nigerian brand)
3. Marketing Edge Marketing professional of the decade award- 2022.
4. Nigeria's first feature in a global Budweiser FIFA World Cup campaign in 2022.
5. Seized the moment during Covid to mentor over 100 mid level professionals through the crisis for 1 year pan Nigeria.
6. Appointed as a Board member at International Breweries (AB INBEV) in 2019- 2023. (Non- Executive Board Director)
7. Created, Inspired and Led teams that created some iconic campaigns and platforms across music, sports, lifestyle, culture passion points e.g - Budweiser Smooth Kings remix- first reality music show that lived on Digital, International stout festival- first time in Nigeria, Hero's Echefula campaign, Always 8 hours no check global campaign, Budweiser Game of Kings with Roberto Carlos & John Terry, Budweiser's Global FIFA anthem, Hero's walk- first time documentary on Igbo Apprenticeship system, Trophy's #nawhostand campaign.
So much more!